Mildly inspired by something I read on Freshly Pressed and this event..
I wanted to think a little bit more about stereotypical attitudes to gender and beer.
As a girl who has been drinking real ale for more than 15 years, selling it for 11 and doing cellar management for 9 I have seen all variety of attitudes to my tastes and competency.
When I was younger what I noticed and was irked by most was incredulity- people didn’t believe I wanted a real beer or almost as annoyingly they didn’t believe that I knew what I wanted. I’d like to say that the scepticism about my own ability to know that I quite like beer but do not in fact like *that* beer has disappeared as I’ve grown to look a little older and the world has changed but actually attitudes seem less about whether I’m dressed as a dyke, a goth or a hippy or aged 18 or 30 and more about whether the person involved in judging was used to women drinking beer or not. I am less worried by this attitude these days – I have a bit more sympathy for staff who are sceptical of people faking their knowledge through bravado or ignorance and lets be fair I’m a little more sceptical about my own knowledge of what I want.
Not, of course, as sceptical as I am of what advertising suggests I might want. Truth be told I’d be more offended by the suggestions that I needed smaller more delicate glassware, fewer calories & light beer possibly with fruit if it weren’t for the fact the industry has so laughably little clue what I want anyway. The gender stereotypes (male and female) I see regularly on TV ads often genuinely anger me but fortunately they are rarely for products that I have any intention of buying so I can vote with my consumerism so to speak. Its more challenging when you read trade rags where marketing execs for alcohol companies burble about how they are making their products more ‘female-friendly’ – what I want to say is don’t. Its not the product that needs changing – some people like it and some don’t regardless of their gender preference – its any advertising that has focused on men or on laddish culture that should be changed. And I don’t mean putting a token ‘pretty girl with pint’ on your posters (not that I object to looking at pretty girls per se but it really doesn’t help make women feel included).
I do also think that awareness should be improved. More women would feel included if they knew just how many women are already there and misogynists would be forced to acknowledge their existence and competence. And of course there are plenty of brewsters and female brewery minions and brewery accountants and delivery drivers and pub managers and cellar managers and CAMRA volunteers and drinkers…just out there getting on with their lives and sometimes it would be helpful if more people knew that because I was lucky not to be intimidated out of the whole scene at 19 by a sea of middle-aged men because I had already seen beyond those pubs.
By contrast, the attitude I was least aware of before I worked in the industry but is most guaranteed to wind me up now is where people ignore my opinion. I’m not 16 any more, I’m happy for you to disagree but don’t look at me stood behind the bar and ignore my offer of advice and turn to Joe Bloggs stood at the bar and ask Him what you should drink. How dare you assume that just because he has a penis he knows more the beer in front of you than I do… I racked and prepped that beer, I tested the beer, I compared it to the other ones on the bar today – he’s drinking the beer he usually drinks/he tried 1 other beer/he will talk to you about technical details and not your preferences… I know that sometimes the people behind the bar know nothing, I know that you want the reassurance of something that other customers are enjoying because that means its fresh and cool- but have you any idea how f***ing insulting that is to my cellar management? We keep 8 handpumps because we sell enough beer to make that worthwhile and maybe, just maybe, you should give us the benefit of the doubt (and well over a decade of good beer guide entries as basic research) to think that each of the beers is in basically good condition so you can then ask for a recommendation/tasters from someone who has had the training and experience of working behind the bar.